Tips & Tricks

How-To Articles

Reproducing Color?

Elements of Printing
Line Art is artwork or printing that consists of solid blacks and whites with no shades of gray.

A halftone screen is a pattern of dots of different sizes that are used to simulate and print shades of black and white or color.

Process Color Printing
Also known as CMYK printing or four color printing, it is a type of printing were combinations of the four basic printing colors, cyan, magenta, yellow and black, are used to achieve full color printing.

Spot Color Printing
A type of printing where any number of individual inks are used to produce a
printed piece.

The Pantone Matching System or PMS guide is a group of over 1,000 ink color swatches, each with a specific indentification number. The PMS guide is used to specify specific inks for spot color printing.

Raster Image Processor (RIP)
A device that converts vector artwork and bitmap images into halftone screens
for printing.

THE BOTTOM LINE
A majority of jobs are either printed with one or two PMS colors or printed
in CMYK.